I resolved a critical issue with duplicate product URLs for The Mythic Store, a Shopify e-commerce site featuring a custom theme. By auditing the theme’s Liquid templates, I updated product URL generation to consistently point to the primary product URL, removing collection-based references.
Additionally, I verified the correct implementation of canonical tags to consolidate SEO value and prevent content duplication. This optimization streamlined navigation, improved search engine rankings, and ensured a seamless user experience without disrupting the store’s unique design and functionality.
